Investing in local radio
92 percent of Americans, aged 18 and older, listen to the radio every week!
Operating as Local First Media Group, our mission is to invest in exceptional owners and broadcasters to create a network of media assets serving small and medium-sized communities across North America.
Our Brands
We offer advertisers a powerful network of stations and digital assets
BTC’s radio and media partnerships engage listeners in communities across the U.S. and deliver the results your business needs. From creating awareness to driving traffic, we have the brands and stations to ignite awareness and results for your brand. We offer advertisers a powerful network of stations and digital assets to reach local audiences. Would you like to advertise with us? Send us an email and an account manager will get in touch as soon as possible.
Why is local radio so important?
Radio is local, engaging listeners with local personalities, local news, weather and traffic, along with remote broadcasts at new business openings, concerts and local events. Radio is the original social media! It’s the only medium that reaches the broadest possible audience while also feeling extremely personal and intimate.
How many people use the radio? Nielsen studies reveal that radio reaches 92 percent of the U.S. population weekly compared to 88 percent for television.
Where is the growth in radio? Radio listening is seeing its greatest growth in two areas–through in-home smart speakers and on mobile devices.
Radio is the leading reach platform: 92% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (87%), PC use (54%), smartphone use (81%), and tablet use (46%)
Discover more about our innovative approach to serving communities big and small with live and local content.
Contact for information about our radio and digital assets.